“The husband and wives are going to do a $40 box of chocolates and flowers,” explains Rob Auerbach . “We’re going more for the impulse purchase. The ‘I’m going to get my professor in college this, or my neighbor or my friend that. It’s not the heavy-duty romantic.”
Candy Treasure founder talks about how his company got started and where it’s going.
July 10, 2013
Kevin Gass lived in Europe for eight years, and while he was there, he noticed that every kid he met seemed infatuated with something called a Kinder Surprise.
On the heels of interactive Radz winning Tillywig Toy's Spring 2013 Top Fun Award, this triple treat — a toy, a candy and a virtual experience — is now a triple industry winner.