Valentine’s Day and Easter treats were the focus of ECRM’s Spring and Summer Confectionery Efficient Program Planning Session held June 12-14 at the Sheraton Hotel in Atlanta, Ga. We offer a look at some of the new products discussed at the event, as well as a chart of the top scanned items.
The Hershey Co. has introduced a new way to enjoy Hershey’s chocolate – Hershey’s Air Delights. The candies feature a light and airy texture that melts effortlessly in your mouth, the company says. The product is the first aerated chocolate for the company.
Goody Good Stuff Gummies are made with all-natural colors and flavors. They combine all-natural fruit juices and extracts, which help create a clear consistency. They’re also gluten-free, fat-free, soy-free, meat-free, nut-free, gelatin-free and dairy-free.
SaviSeeds look like nuts and taste like nuts, but they’re actually seeds with the highest natural concentration of Omega 3 available from nature, making them a great option for peanut-free zones. Each serving contains 8 grams of protein and 20% of the recommended daily intake of fiber. They’re also gluten-free and certified organic.
Mars has reformulated its classic light and fluffy 3 Musketeers Bar, and it now is a richer chocolate experience. The new bar is still 45% less fat than a regular candy bar, but it increases the chocolate appeal for consumers.
Novel acts: Sometimes it takes a novel concept to stand out. These treats aren’t your typical sweet stars, but that’s what makes them perfectly ready to take center stage.
Indulgences: These treats standout so much that they just couldn’t be squeezed into a specific category. Their unique qualities make them prime to become superstars though.