“Our customers have so much passion and love for our Ghirardelli brownie mixes that we decided to make a chocolate flavor inspired by them,” says Marty Thompson, ceo, Ghirardelli Chocolate Co.
These Batter Crisps come in four, delicious varieties: Devil’s Food, French Vanilla, Carrot Cake and Lemon Snow — which merges lemon and coconut flavors.
Anne Shaeffer first had the idea while walking through the chocolate section of the grocery store and wondering to herself, “How can most people tell the difference between good and not-so-good chocolate before they buy?”
When Impact Confections was looking into launching new versions of their popular sour flavors, they knew exactly which segment they wanted to tap into - chewy candy.