Premium chocolate producers continue to innovate within the truffles, pralines and filled chocolates category while gift box chocolate sales have dipped overall.
While COVID-19 has made the process for launching new products a little different, that hasn’t stopped brands from putting out new confectionery items that offer a bright spot during these tumultuous times.
From mid-April through May, World’s Finest Chocolate partnered with Hope For The Warriors to donate more than 75,000 chocolate bars to healthcare and frontline workers, including military members, across the country.
Funds will support BTAC’s COVID-19 Community Response Fund.
July 14, 2020
The Skittles brand has partnered with actor, singer and choreographer Todrick Hall to donate $100,000 to the National Black Trans Advocacy Coalition (BTAC).
Overall, the chewing gum category continues to see declines in both dollar sales and unit sales, but these drops could be exacerbated by consumers staying home during lockdowns prompted by the coronavirus pandemic.