The Reese’s brand is partnering with U.S. Olympic swimmers Michael Phelps, Katie Ledecky and Caeleb Dressel ahead of the Tokyo Olympic Games to celebrate the launch of Reese’s Ultimate Peanut Butter Lovers Cup.
Winner will receive Zoom visit with Mr. Jelly Belly, year supply of candy.
April 12, 2021
In celebration of National Jelly Bean Day on April 22, Mr. Jelly Belly, the Jelly Belly Candy Co. mascot, will join one lucky company's virtual meeting.
Perfetti Van Melle introduced the product in the U.S. in late 2020.
April 5, 2021
"We are thrilled about the upfront consumer response to our Fruit-tella Soft Gummies since we introduced our real, fruit-flavored soft gummies to the U.S. market in late 2020," said Craig Cuchra, v.p. of marketing for Perfetti Van Melle North America.