Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.
Mike and Ike will sponsor fan-focused content, including a new "Sweet Plays" TikTok series, an "In The Mix" video series, and an upcoming competitive "Flavor Brawl" event.
Fan-favorite flavors Mango and Strawberry are now available with 30% less sugar.
July 12, 2022
HI-CHEW Reduced Sugar contains a double layer of fruit flavor, made with dietary fiber to reduce sugar content while maintaining the same taste and texture.