Candy companies continue to thrive despite supply chain, labor challenges.

Candy Industry recently spoke with John Galloway, CM&IO and interim president of the Americas, GODIVA, about how its retail strategy influenced its approach to Valentine’s Day, its activation in New York City, and its expectations for the season.

As consumers and confectioners navigate through a global pandemic, COVID-19 continues to have the most significant influence on packaging innovation for candy.

Brand owners in every consumer packaged goods category, including candy, continue seeking out and employing new materials in the ongoing effort to create a more sustainable package.

Vegan and keto-friendly, the bites are free from dairy, gluten, corn syrup, cholesterol, sugar alcohols, palm oil and artificial ingredients.

Available in a whimsical, colorful package, this new mix stands out against the brand's traditional fruit-forward flavors and combinations.

Numerator says consumers indicate a willingness to return to pre-pandemic behaviors across celebration plans, gifting categories and shopping methods.

“Valentine’s Day is positioned at the nexus of two powerful trends defining the confectionery category right now. Consumers are sharing chocolate and candy more frequently, and shoppers are increasingly looking for little moments to treat themselves," said NCA's John Downs.

HARIBO has launched three new products for Valentine’s Day, joining returning seasonal favorites.

American Licorice is encouraging fans to think outside the box (of chocolate) this Valentine's Day with sweet new seasonal launches.