The Hershey Co. has announced its purchase of Ripple Brand Collective, a privately held company based in Congers, N.Y. The company owns barkTHINS, a snacking chocolate brand largely sold in the United States in take-home resealable packages.
“This acquisition is a great addition to our Hershey chocolate portfolio and enables us to expand our mass premium offerings into this growing and on-trend category,” says Michele Buck, president, North America, The Hershey Co. “BarkTHINS is a very attractive and uniquely crafted brand that essentially created a new form of chocolate snacking. We look forward to building barkTHINS by leveraging Hershey’s scale at retail.”