Flavor innovation, clean labels change up century-old tradition of jelly beans.
It’s said if something isn’t broken, it shouldn’t be fixed — a maxim that has long applied to jelly beans.
Featuring a gel center wrapped in a candy shell, jelly beans have been on the market for at least 150 years. The first mention is attributed to Boston confectioner William Schrafft, who encouraged people to send jelly beans to soldiers during the U.S. Civil War.