June is National Candy Month, and there is no better way to kick off the summer than by embracing this month-long celebration that is gaining momentum with retailers and consumers nationwide. Major retail activation of National Candy Month started in 2020 with just 570 stores and by 2022, more than 50,000 stores participated in summer promotions that showcased the fun and unique nature of chocolate and candy. This year, the trend continues as more retailers, manufacturers, and consumers join the #NationalCandyMonth celebration.
Chocolate and candy enhance summertime traditions and experiences, like going to the beach, embarking on a road trip, going camping, or enjoying an outdoor concert. These activities are all a fun part of the summer season, and—according to the National Confectioners Association—81% of consumers say that chocolate and candy are a fun part of life.
“Chocolate and candy have the uncanny ability to make ordinary summer days extraordinary by elevating shared experiences with friends and family,” said John Downs, NCA president & CEO. “As we celebrate the special role that these treats play in our lives this June, we also want to highlight the tens of thousands of people who work in our industry every day, creating the magic of chocolate and candy.”
NCA recently polled consumers nationwide, asking them for their favorite flavors and types of summer treats. Here are the results:
TOP 3 TREATS
- Chocolate (S’mores anyone?)
- Gummy candy
- Salt water taffy
TOP 3 FLAVORS
- Watermelon
- Cherry
- Strawberry
Even with the central role that chocolate and candy play in the summer months, consumers understand that these products are treats. People in the U.S. enjoy chocolate and candy 2-3 times per week, averaging just 40 calories and about one teaspoon of added sugar per day.
To learn more about National Candy Month, visit NationalCandyMonth.com for fun facts, tips for managing sugar intake, and plenty of ideas and inspiration for how to celebrate this June and all summer long. Get in on the summer fun and follow NCA on Facebook, Twitter, and Instagram, and join the conversation on social media by using #NationalCandyMonth.
