Old World Christmas kicks off 2023 with Mars Wrigley partnership
Consumers can add their favorite Mars Wrigley candies to their tree.
Old World Christmas has announced four new licensing partnerships for the creation of handblown glass ornaments. Mars Wrigley, MLB, Norman Rockwell, and Morton Salt will each have a line of hand-painted, hand-glittered ornaments created to capture the spirit of the brands to be released later this year.
“We are excited to continue to grow our licensed portfolio,” said Neal Applefeld, president & CEO, Old World Christmas. “Ornaments help a Christmas tree tell a story and we look to partner with brands who can bolster that story.”