The St. Baldrick’s Foundation is seeking a design that captures its mission and commitment to childhood cancer research as well as the excitement and heartfelt spirit of head-shaving events. The Foundation’s slogan of “Let’s Conquer Kids’ Cancer” is the focus of the 2011 marketing movement; all entrants are encouraged to incorporate this idea into their proposed designs.
The winning design will be used on the more than 60,000 t-shirts worn by St. Baldrick’s shavees, volunteers and donors next year.
The chosen designer also will receive a prize-pack from first-time contest sponsor WARHEADS that includes a 25-oz. bag of WARHEADS Extreme Sour Hard Candy as well as a WARHEADS t-shirt, bandana, beanie and water bottle. In addition, WARHEADS will provide the winner with a $250 cash prize and make a $250 donation to the Foundation in said designer’s name. Second- and third-place submissions will receive the WARHEADS prize pack, too, and have their designs sold in theSt. Baldrick’s CafePress store.
This marks the second year WARHEADS has supported the St. Baldrick’s Foundation. In 2010, the brand sponsored the"WARHEADS® for Baldheads"team from Centennial Middle School in Boulder, Colo., which raised more than $13,000 for the cause.
“Last year, we reached out to our more than 200,000 Facebook fans to help raise donations to support the team and this important cause,” says WARHEADS Consumer Marketing Manager Tony Porter. “We even heard from childhood cancer survivors on our WARHEADS Facebook page thanking us for our involvement. That just reinforced our core belief that our brand is about more than just sour candy that we can use the power of WARHEADS to give back to our most devoted fans -- kids.”
This year is a landmark year for the St. Baldrick’s Foundation in its efforts to fund research for childhood cancer. The Foundation has already raised more than $20.1 million for 2010 -- surpassing its best year of fundraising. Since 2000, it has raised more than $89 million for childhood cancer research by shaving more than 145,000 heads -- including more than 12,000 women and 28,500 children -- at more than 3,200 events worldwide.
For more information about WARHEADS, visitwww.warheads.com
