Reese’s looks to mornings with new snack cakes

Research shows 83 percent say they have indulged in dessert before noon in the past month.

The latest launch for Reese’s is hoping to capture the mid-morning snack market.

The brand is planning to release new Reese’s Snack Cakes, which it describes as “a first-of-its-kind, mid-morning cake treat by the Reese’s brand you love.”

Hershey, which owns the Reese’s brand, says research shows 83 percent of U.S. adults say they have indulged in dessert before noon in the past month.

“Let’s face it, we’re already having morning dessert anyway, so the Reese’s brand decided to make it official,” Hershey said in a media release. “With new Reese’s Snack Cakes, Reese’s fans can enjoy a delicious combination of chocolate and peanut butter creme without having to wait until lunch.”

Mike Orr, snacks brand manager, said the company wanted to create the perfect treat for Reese’s fans to satisfy that mid-morning sweet tooth.

“We know that sometimes you just don’t want to wait until lunch – that’s how Reese’s Snack Cakes were born,” he explained.

The Reese’s brand’s morning treat offers real milk chocolate and Reese’s peanut butter creme in a 2-cake pack (2.75 oz., S.R.P. $1.99), available December 2020 at convenience stores nationwide.

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.