There’s something about the hot months of summer that make chewing on a piece of gum or biting into a mint all the more refreshing.
Even though gum and mint sales have dipped slightly in recent months, creative pushes are coming from both markets to keep customers cool, calm, and collectively chewing. Products that offer multiple benefits, use natural ingredients, serve up exotic flavors and are sold in creative packaging reflect some of the strategies companies are using to combat declining sales.