www.snackandbakery.com/articles/113280-pepsico-foods-simply-brand-expands
PepsiCo Foods' Simply brand expands with four flavors

Courtesy of PepsiCo Foods

PepsiCo Foods' Simply brand expands

The company is rolling out all-natural chips and tortilla chips.

SF&WB Staff
March 19, 2025

Rolling out nationwide this month, PepsiCo's Simply brand is adding new snacks to its roster. The snacks do not contain any artificial flavors or colors.

The new additions to the line include: 

  • Zesty Cool Ranch Doritos: Made with whole grains, a dash of buttermilk, and fresh herbs.
  • Tostitos Sea Salt : Tortilla chips cooked with avocado oil.
  • Ruffles Hot and Spicy: Starting with the classic flavor of U.S. grown potatoes, Ruffles Hot and Spicy blends red pepper and spices to deliver a reportedly savory, smoky crunch.   
  • White Cheddar Nacho Doritos: The taste of white cheddar meets eight whole grains per serving.

Simply’s newest flavors are now available on shelves nationwide and on snacks.com.

PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.