www.snackandbakery.com/articles/111464-general-mills-reveals-two-vanilla-forward-cereals
courtesy of General Mills
General Mills reveals two vanilla-forward cereals
The cereals will retail for $4.88–$6.88 at select retailers nationwide.
June 11, 2024
Whether consumers are vanilla loyalists or looking to jazz up their cereal selection this summer, General Mills has two vanilla-forward cereal varieties hitting shelves. They include:
- New – Loaded Birthday Cake Cereal: New to the Loaded Cereal family is Birthday Cake—a celebration of vanilla crème in each pink, puffed-up cereal bite. The cereal joins the Cinnamon Toast Crunch, Trix, and Cocoa Puffs Loaded lineup, available now at select retailers nationwide starting at $6.88.
- Returning – Vanilla Chex: This fan favorite is returning to the cereal aisle for the first time in over three years. Not seen since 2021, the gluten-free cereal is making a comeback with its signature sweet dusting of vanilla and sugar that hugs each crunchy square. Fans can find Vanilla Chex for a limited time at select retailers nationwide starting at $4.99.
General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
