www.snackandbakery.com/articles/110962-podcast-wyld-on-confectionery-cannabis-edibles-trends-behaviors
Podcast: Wyld on confectionery cannabis edibles trends, behaviors

Naturally Wyld product, pomegranate flavor. Courtesy of: Wyld

Podcast: Wyld on confectionery cannabis edibles trends, behaviors

The brand sells gummies made with THC, CBG, CBN, and more.

Liz Parker Kuhn
April 1, 2024

CONFECTIONERY CONVERSATIONS

Wyld

Ben Gaines, vice president of marketing, Wyld, talks to us about consumer trends and behaviors in the cannabis edibles category.

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Candy Industry Senior Editor Liz Parker recently chatted with Ben Gaines, vice president of marketing, Wyld, about consumer trends and behaviors in the cannabis edibles category right now, as well as how the company works to keep up with current consumer interests.

Listen to the podcast above or by clicking here.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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