www.snackandbakery.com/articles/108600-video-candy-and-confectionery-flavor-trends-with-inmobi

VIDEO: Candy and confectionery flavor trends with InMobi

Jeff Williams, InMobi, chats about flavor trends with Senior Editor Liz Parker.

March 10, 2023

Senior Editor Liz Parker talks flavor trends in the confectionery industry with Jeff Williams, vertical strategy lead, CPG & pharma, InMobi. InMobi Pulse leverages direct user feedback and users’ mobile signals to deliver insights.

InMobi Pulse recently conducted a recent survey of consumers on mobile devices, which has revealed an unexpected shift in snacking habits. While savory snacks have traditionally been more popular, sweet treats are now starting to catch up.

Its research shows that chocolate dominates the snacking scene, with most people indulging being 55 years or older. However, it's not just chocolate that's on the rise—sticky and chewy candy is also becoming a favorite.

View the video here or above.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.