The new veggie-based twist on BBQ potato chips include a crispy, crunchy air-dried carrot tossed in extra virgin olive oil and a bold, smoky barbecue seasoning.
A’ja Wilson, four-time WNBA All-Star, 2020 Kia WNBA Most Valuable Player, 2018 Kia WNBA Rookie of the Year, and Olympic gold medalist joins NBA All-Stars LeBron James and Jayson Tatum as Ruffles’ newest partner.
Not all potato chips are created equal. And competition among up-and-coming chip brands is fierce in this highly mature retail snack segment valued at $8.9 billion, per IRI, Chicago. In chips, a select few companies and longstanding legacy brands dominate annual sales and market share.
Brand also debuts Kettle Cooked Fritos Chili Cheese chips.
August 9, 2022
Lay's rereleases its Flavor Swap lineup, including Doritos, Funyuns, and Cheetos mashups, along with brand-new Lay's Kettle Cooked Fritos Chili Cheese.