Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.
It’s not hard to figure out that if Mars, Nestlé, Mondelez and Ferrero and Hershey all are planning to use 100 percent sustainable cocoa by 2020, then the world is going to need more sustainable cocoa.
“I was really impressed with [Affleck's] passion for creating change there,” Whinney recalls. “I thought it was a great opportunity. So, in about 18 months, we went from my first visit to actually being able to export my first container of cocoa from there.”
Which candy company is the most loved on Facebook? Whom should you hire to run your online marketing? And what can the confectionery industry can learn from casinos?
Picture this: It’s Super Bowl Sunday. Your company just spent millions of dollars to run an ad during the big game. The spot was great, the feedback was great, you’re breathing a sigh of relief that it’s over, and you silently hope the sales will be great.
In the past, private-label candy usually meant confections that didn’t have a national branded presence, like orange slices, ball gums, starlight mints, gummi bears and circus peanuts.
Galaxy Chocolate’s Facebook post linking to its latest advertisement reads, “Just for you, here's our brand new Galaxy advert, featuring a very special Galaxy girl.” The Galaxy girl they’re referring to? A resurrected Audrey Hepburn, who died in 1993.