Company: Ruiz Foods, Dinuba, Calif.
Web site: www.elmonterey.com
Introduced: February
Distribution: National
Suggested Retail: $2.79 for an 8.4-oz box of three Tornados

Company: Q.bel Foods LLC, Nyack, N.Y.
Web site: www.qbelfoods.com
Introduced: January
Distribution: National
Suggested Retail: $1.39 to $1.69 for a two-bar, 1.1-oz. package of Wafer Bars and for a two-roll, 0.9-oz. package of Wafer Rolls

Company: Aurora Products, Inc., Stratford, Conn.
Web site: www.auroraproduct.com
Introduced: February
Distribution: National
Suggested Retail: $1.99 to $3.99 for a 3- to 6-oz. bag

Company: Seneca Foods Corp., Marion, N.Y.
Web site: www.senecafoods.com
Introduced: February through May
Distribution: National
Suggested Retail: $2.19 to $2.49 for a 2.5-oz. bag

Company: The Cooperstown Cookie Co., Cooperstown, N.Y.
Web site: www.cooperstowncookie.com
Introduced: February
Distribution: National
Suggested Retail: $1.59 to $1.99 for a 1.2-oz. pack

Company: Kashi Co., La Jolla, Calif.
Web site: www.kashi.com
Introduced: January
Distribution: National
Suggested Retail: $3.19 for a 1.06-oz. box of six, single-serving packs

Company: The Quaker Oats Co., Chicago
Web site: www.quakertruedelights.com
Introduced: January
Distribution: National
Suggested Retail: $3.49 for a 6.1-oz. box of five bars

Company: McKee Foods, Collegedale, Tenn.
Web site: www.littledebbie.com
Introduced: available February through April
Distribution: National
Suggested Retail: $1.79 for a 9.2-oz. carton of six individually wrapped brownies

Company: Sweet Lady Jane, Los Angeles
Web site: www.sljdesserts.com
Introduced: March
Distribution: Southern California
Suggested Retail: $17.99 to $18.99 for a 5-in. cake, $29.99 to $31.99 for a 6-in. cake, $34.99 for a 9-in. cake

Company: Bakery On Main, Glastonbury, Conn.
Web site: www.bakeryonmain.com
Introduced: January
Distribution: National
Suggested Retail: $5.99 for a 12-oz. bag