Puffed and extruded snacks, a subset of the salty snacks category, continue to rise in popularity as snack producers continually bring ingredient and product format innovations to the table.
These snacks and baked goods represent major trends across snack and bakery today, including better-for-you takes on traditional products, top flavor trends, innovative ingredients, clean label, small indulgences, current diet trends, and more.
While taste will remain a dominant factor for all food products, health, wellness and the nutritional value of the product is growing in importance. Several studies point to the fact that consumers are looking to achieve better overall wellness by selecting foods and ingredients that provide a functional health benefit.
The hard-working and creative team at Rubicon Bakers has announced its seasonal holiday product line: Gingerbread Layer Cake with Lemon Cream Cheese Icing, Pumpkin Salted Caramel Cupcakes, Peppermint Fudge Cupcakes and Pumpkin Cream Cheese Muffins.
Voortman Bakery, the heritage baking company and America’s fastest growing cookie manufacturer, has announced the return of its highly anticipated holiday cookie offerings.
Hostess Brands has added an Iced Berries & Cream Cheese Danish to its roster of beloved treats, tapping into mounting consumer demand for on-the-go breakfast and all-day snacking options, as well as insights that revealed an overwhelming preference for icing.