Bill Toler, who recently rang the opening bell on The Nasdaq to celebrate its listing on the market, discusses the enduring legacy of Hostess products.
When asked to name a favorite childhood snack, most people would like probably name a favorite snack cake—Twinkies, Swiss Rolls, Devil Dogs, Snowballs or another, depending on where they lived. The taste of spongy cake and sweet, creamy filling in the middle still lingers on for some consumers. Nostalgia is a strong force.
Bakery companies across the industry have built incremental growth through strategic product and line launches that meet the changing demographic demands.
Tradition is the foundation that grounds much of the bakery industry’s continued success. We see this immutable fact across nearly every category, with leading companies selling billions of dollars of traditional baked goods that have long stood the test of time. These are core products beloved by millions of shoppers.
Hostess Brands and Sony Pictures have teamed up for a collaboration to celebrate the July 15 theatrical release of Ghostbusters with a limited-edition flavor and packaging, Key Lime Slime Twinkies.