Pretzels are starting to take a larger market share in the snacking category, as manufacturers look for unique ways to compete with and overtake chips and crackers.
Snack food manufacturer Snyder's-Lance Inc., Charlotte, N.C., signs agreements to acquire Baptista’s Bakery in Wisconsin and to sell its Private Brands and two manufacturing facilities to Shearer’s Foods in Ohio. The transactions are expected to close in the 2014 second quarter.
Family-owned Ballreich Bros., Tiffin, Ohio, has a large fan base that pines for its various potato chips as well as crispy new shoestring potato sticks, popcorn, pretzels and other snacks.
Snyder’s of Hanover, Hanover, Pa., will celebrate National Pretzel Day on Saturday, April 26, with a series of social media and sampling events for pretzel lovers across the country.
Tim Quinn of Mars Chocolate North America will again chair the National Confectioners Association’s (NCA) 2014 Sweets & Snacks Expo, which will be held May 20-22 at Chicago’s McCormick Place.