Bakery products are evolving all the time in today’s market. To win the race, they mix healthful and tasty ingredients with a scoop of distinction.

Like Olympic triathletes, snack nuts are able to compete with other edible treats on several levels and come out on top. They’re nutritious (good sources of protein, fiber, vitamins and minerals), versatile (usable in endless applications or consumed by themselves) and flavorful (plain or seasoned). No wonder more consumers are incorporating them into their diets.

When it comes to the Olympics, most people prefer some sports over others. The same holds true for consumers when it comes to snack foods.

Pretzels have been around for more than a thousand years, originating in southern Europe around 610 A.D., according to historians. Today, crispy, hard pretzels are consumed by people in many of the countries represented at the 2012 Olympics.

Crunch and flavor have always been gold and silver medalists in the cracker and crisp game, but because consumers are looking for more healthful snacks, there have been interesting developments with these products.

Harris Interactive recently released the results of its 2012 Harris Poll EquiTrend study, which analyzed the responses of more than 38,500 consumers on key measures of brand health for more than 1,500 lifestyle, product and service brands. When questioned about the brands they are likely to reach for when craving a salty snack, respondents chose Lay’s Potato Chips—the top-ranked salty snack for the past eight years—followed by two other Frito-Lay North America brands, Doritos and Tostitos.

Be they kettle-cooked, baked, fried, formed and even puffed, potato chips are still gold medal winners in the snack race.

Snacks are hanging tough despite the foot-dragging economy, as nearly one-quarter of consumers struggle to make ends meet. But snackers are snacking more frequently, and the products they’re eating play a more important role in wellness- and indulgent-related eating occasions.

Busy lifestyles and affordability aren’t the only reasons why consumers add frozen baked goods to their shopping cart each week.

Nearly four years after the economic downturn, many Americans are still keeping a tight rein on their expenditures, monitoring how much they spend on essentials, including groceries, and nonessentials, such as eating out. Not surprisingly, many food manufacturers and restaurants have been impacted by this new-found consumer frugality, prompting the former to trim unprofitable items from their product lines and the latter to add more specials to their menus.