Bakery snacks like snack cakes have always been an indulgent category. And even as nutritionally improved products continue to trend-forward in other industry categories, snack cake sales don’t waver.
When it comes to pizza, consumers aren't lukewarm: Those who like it are committed to their favorite convenient meal. According to Mintel's latest U.S. pizza market report, more than one-third of consumers who purchase frozen pizza from their local grocery store do so two or three times a month or more.
With health and wellness trends leading the way across the food industry, how does a sweet and indulgent category like dessert fare? Apparently, consumers aren’t quite ready to let go of their beloved desserts.
The word indulgence is often used in any discussion of cookies. And while that still holds true, more better-for-you, healthy options are hitting the shelves. But regardless of the protein levels in cookies, consumers are still looking for treats with appealing flavor combinations that taste good and offer a multi-dimensional bite.
New and different flavors, portions and sizes styled for families on the go, and a mix of healthier ingredients including more protein are front and center for manufacturers of frozen breakfast products like pancakes, waffles and French toast.
Healthier ingredients, bolder tastes and more convenient, on-the-go formats are top trends in the snack bar category. This healthier mindset has brought an emphasis on higher protein, along with and lower carbs, higher fiber and a cleaner label.
The ancient Greek philosopher Heraclitus was known for his central belief that change is constant, a point clearly illustrated by the fantastic innovation seen across every bakery category today. Yet bread is the oldest form of food known to humankind, dating back thousands of years. And we still eat it today.
The scope and variety of snack foods and baked goods continues to evolve across the U.S. foodservice landscape. Snack producers and bakeries, often working in collaboration with restaurant operators, continue to work to build interest and intrigue across all dayparts, including the omnipresent snacking segment, while still remaining comfortingly familiar. It's a delicate balance, and understanding customer motivations and emerging menu trends is the first step.
At its core, eating quality seals the deal on the repeat purchase of a snack. Those of us in the industry might rank a snack’s hedonistic level—the level of pleasure consumption delivers. Snacks can also face organoleptic scrutiny, determining its positive (or negative) interactions with our senses.
Manufacturers of tortilla and tostada chips continue to expand the boundaries of their offerings, in terms of both more imaginative flavors and attempts to address consumer concerns about the healthfulness of a category traditionally known for corn, salt and carbs.