La Brea Bakery debuts new packaging, on shelves now

Company: La Brea Bakery

Website: www.labreabakery.com

Introduced: March 2020

Distribution: National

Product Snapshot: La Brea Bakery has introduced new packaging for their artisan breads. This new design will have a nod to the brand’s heritage, with the goal of making it easier for consumers to identify the breads in-store and on-shelves. Select SKUs are on shelves now, with more rolling out in March and April. 

In addition to a fresh and modern aesthetic, the new design will include:

• The story behind the brand and its history in Los Angeles
• Unique descriptors and flavor profiles for each bread
• Recipe ideas for the eight most popular SKUs
  • French Baguette
  • French Loaf
  • Italian Round
  • Rosemary Olive Oil Round
  • Sourdough Loaf
  • Three Cheese Semolina Loaf
  • Whole Grain Loaf
  • Toasted Sunflower & Honey Loaf
• Beer, wine and cheese pairing suggestions on all SKUs that do not have recipe suggestions