www.snackandbakery.com/articles/86866-pressels
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Pressels
December 2, 2013
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Company: Dream Pretzels, Tel Aviv, Israel
Website: www.pressels.com
Introduced: October
Distribution: Regional (Missouri and Texas)
Suggested Retail: $2.99-$3.99 for 7.1-oz. bag
Product Snapshot: Thin and crispy Pressels is the first all-natural, nonGMO-certified, pressed pretzel to enter the U.S. snack market, says manufacturer Dream Pretzels. Available in Original, Everything and Sesame, Pressels reportedly have 80% less fat than regular potato chips and contain no food coloring, artificial flavors, cholesterol, preservatives or trans-fat.