www.snackandbakery.com/articles/108863-fritos-releases-flamin-hot-bar-b-q-spicy-tangy-corn-chip-snack
Fritos releases Flamin’ Hot Bar-B-Q spicy, tangy corn chip snack

Courtesy of Frito-Lay

Fritos releases Flamin’ Hot Bar-B-Q spicy, tangy corn chip snack

The Frito-Lay brand's newest item blends fiery flavor with the taste of barbecue.

April 24, 2023

Flamin’ Hot Bar-B-Q Fritos mashes up one of the brand’s most popular flavors ever (barbecue) and the heat of the brand’s Frito-Lay’s Flamin’ Hot flavor, currently found on a range of other snacks offered by the company.  

Fritos Bar-B-Q made a comeback last fall when consumer demand and prompted Fritos to permanently add the tangy corn chip to its lineup of snacks. Now, Fritos is calling on all those Bar-B-Q lovers to let loose, embrace their inner edge, and feel the Flamin’ Hot burn with Fritos Flamin' Hot Bar-B-Q.

“Dozens of innovative Fritos flavors have been part of our lives for more than 90 years, and our fans have made it clear that Fritos Bar-B-Q is their all-time favorite,” says Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America. “Those passionate snackers inspired us to pair that fan-favorite with our other flavor giant, Flamin’ Hot, to create a kicked-up version of the classic Bar-B-Q that spicy snackers and Fritos fans will want to bring to every get-together this summer.”


PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.