www.snackandbakery.com/articles/108422-shark-tanks-readysetfood-introduces-allergen-inclusive-organic-bars
Shark Tank's Ready.Set.Food! introduces allergen-inclusive organic bars

Shark Tank's Ready.Set.Food! introduces allergen-inclusive organic bars

Bars available in Peanut Butter Strawberry, Apple Cinnamon flavors.

February 15, 2023

Ready. Set. Food!, as seen on Shark Tank, an early allergen introduction system that delivers the right food allergen to babies at the right time, has expanded its product line to include Organic Oat & Fruit Bars.

Research suggests that feeding babies allergenic foods early and often can help prevent food allergies. The organic oat and fruit bars are a way to continue early allergen introduction and promote diet diversity, as they are made with real food and no added sugar.

The bars are suitable for children ages 12+ months,  who can stand or walk without support, feed themselves with fingers, and can chew through a variety of textures.

The bars include eight of the top allergens: peanut, egg, milk, cashew, almond, walnut, sesame, and soy, and come in two flavors. Peanut Butter Strawberry tastes just like a PB&J, while sweet apples and cinnamon spice are balanced in the new Apple Cinnamon flavor. The suggested retail price is $7.99 per box of four bars.