New product spotlight: Chocolate gets smart

THE COMPANY: Kellogg Co., Battle Creek, Mich.
THE PRODUCT: Live Bright brain-health bars
THE HOOK: In an effort to enhance brain health, Kellogg Co. introduces Live Bright brain-health bars with 100 mg of DHA Omega-3. And what better way to keep one’s brain healthy than eating chocolate? The Double Chocolate and Dark Chocolate Vanilla flavors offer consumers a tasty option of consuming Omega-3 in snack bar form. Martek’s life’sDHA is a vegetarian source of Omega-3 that does not have the risk of mercury contamination. Combined with exercise, annual check-ups and a good night’s sleep, the DHA Omega-3 in Live Bright bars supports brain health in a sweet format.
INGREDIENTS: Double Chocolate: Coating (Sugar, partially hydrogenated palm kernel oil, cocoa processed with alkali, whey, nonfat milk, soy lecithin, sorbitan monostearate, salt, artificial flavor, polysorbate 60), high fructose corn syrup, whey protein isolate, soy protein isolate, maltodextrin, semisweet chocolate (sugar, chocolate, cocoa butter), corn syrup, sugar, palm oil with TBHQ for freshness, cellulose, sunflower oil, contains two percent or less of cocoa, glycerin, algal oil, natural and artificial flavor, salt, sodium ascorbate (vitamin C), vitamin E acetate, soy lecithin, mono- and diglycerides, citric acid, folic acid, bleached wheat flour, partially defatted peanut flour, mixed tocopherols for freshness, pyridoxine hydrochloride (vitamin B6), ascorbic acid for freshness, vitamin B12. May contain tree nuts.
S.R.P.: $3.99 for a box.