Thinking outside the candy box

The message is coming through loud and clear: consumers are keeping an eye on sugar. But with confectionery’s strong traditions and emotional bonds, they’re not ready to let go of their sweets just yet. Rather, the awareness is sparking an opportunity for the category to refocus and innovate.

Download “A Connection with Candy,” and you’ll unwrap key insights to help you find your sweet spot in an evolving market:

• Confectionery sales growth by category
• 3 important trends in non-chocolate confectionery
• Featured ingredients for confection innovation