The snack features Great-White Cheddar Crunchy Rice and Corn Puffs, featuring the white cheddar flavor Pirate's Booty is known for, now with a crunchier texture.
Consumers can look for special Unlock Your Treasure packaging of Pirate’s Booty featuring SpongeBob SquarePants on shelves from April through August 2022.
The Hershey Company and B&G Foods, Inc. have announced that they have entered into a definitive agreement for Hershey to acquire Pirate Brands, including the Pirate’s Booty, Smart Puffs and Original Tings brands.
The publicly-traded grocery-brand conglomerate is buying Pirate Brands, maker of Pirate’s Booty white-cheddar-cheese rice and corn puffs, for $195 million.
B&G Foods has entered into an agreement to acquire Robert’s American Gourmet Food, LLC, which does business as Pirate Brands, from VMG Partners, Driven Capital Management, founder Robert Ehrlich and certain other entities and individuals for approximately $195 million in cash.