Hunch Snacks, a natural snacks start-up, is ready to break off a piece of the confectionary category with a better-for-you snack indulgence for today's consumer.
Thin and crispy, wafers are often enjoyed while they’re sandwiching cream — but for decades, candy companies have also incorporated them into tasty, textural confections.
Voortman Bakery, America’s fastest growing cookie manufacturer, has announced the return of its popular seasonal S’mores offerings with the release of a brand new cookie and the return of the classic S’mores Crème Wafer.
Snack Food & Wholesale Bakery was recently able to talk to Ken Cross, chief marketing officer, Voortman Bakery, about the wafer category and how it has changed over the years.
