Nabisco, a Mondelez International brand, introduces Brown Rice Triscuit Thin Crisps. Less dense than traditional Triscuit crackers, the crisps are baked with 100% whole-grain brown rice and wheat.
The Biscuit & Cracker Manufacturers Association (B&CMA) will, for the first time, host the Baking-Snack Lounge at PACK EXPO International 2014 in partnership with PMMI, The Association for Packaging and Processing Technologies.
Mondelez International plans to invest more than $130 million in new biscuit manufacturing technology and capabilities in the U.S. The investment will focus on bakeries in New Jersey and Virginia and result in the closure of the company’s Philadelphia bakery.
Wheat Thins Holiday from Nabisco, a Mondelez International brand, will help consumers get into the holiday spirit this year, whether entertaining or snacking alone.
Nabisco’s Honey Maid crackers dominate the graham cracker category, with a 49.4% market share, according to SymphonyIRI Group. But Kraft Foods has done little advertising to assert that position until now. Kraft is launching a major marketing effort, with new products and a campaign that promotes the brand as a standalone snack for children.
Company: Mediterranean Snack Food Co., Boonton, N.J. Website: www.mediterraneansnackfoods.com Introduced: May Distribution: National Suggested Retail: $3.49-$3.99 for a 4.-5 oz. box
